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Chow Sang Sang Holdings International Limited

Chow Sang Sang Holdings International Ltd. is well known as a jeweller by its short name Chow Sang Sang in Mainland China, Hong Kong, Macau and Taiwan. It has its roots in the goldsmith shops of the same name founded in 1934 in Canton, (now Guangzhou) China. The name, as conceived by the founder patriarch, incorporated his family name Chow, which also means cycles, and the characters meaning life to infer his blessing that the business will revitalize itself in unending cycles.

In 1973 Chow Sang Sang became a listed public company, the first gold and jewellery business to do so, with the Stock Code of 116. It is one of the jewellery retailers in Greater China best known for its attention on corporate governance, its warm and earnest customer service and its insistence on product quality. Its vision is to be a jewellery brand of the highest standing with impeccable taste, the first choice of shoppers.

The kingpin of Chow Sang Sang’s strategies for brand development and management is that it should own and operate every one of its shops. There it has never entered into any licensing or franchising arrangements on its name. At the end of February, 2019, Chow Sang Sang has 510 stores in Mainland China covering more than 120 cities, 26 in Taiwan, 59 in Hong Kong and 5 in Macau. With a total workforce of over 9,000, Chow Sang Sang’s turnover in 2017 exceeded HK$16.6 billion.

Chow Sang Sang is engaged in e-commerce, relying on a team of specialists working with a number of different portals. Aside from its own eshop, chowsangsang.com, it is trading on sites such as tmall, Jingdong Mall, vipshop.com as well as a number of online shops operated by mainland banks. Another team of specialists targets corporate clients, providing them with customized service on their needs for corporate gifts and mementos.

For quality assurance on its products, Chow Sang Sang maintains its own laboratories both in Hong Kong and on the mainland. These are equipped with state-of-the-art instruments and adhere to the highest testing standards. The laboratory in Hong Kong is recognized under the Hong Kong Laboratory Accrediting Scheme to provide testing of fineness on gold and platinum, a service which it also offers to external clients for a fee.

Chow Sang Sang Securities Co., Ltd., together with Chow Sang Sang Futures Co., Ltd., are subsidiaries offering broker services in the trading of securities and futures through sales offices and on the internet. World Commercial Sales Ltd. is another subsidiary that deals with the wholesale of precious metal bullion.